Bogotá's orange economy gets bigger all the time

Colombia’s capital Bogotá expects to attract $250 million in foreign investment contracts this year, according to the city’s investment agency, Invest in Bogota. Agency officials said that the expected growth in investment will allow the city to grow its workforce, especially in creative industries.

That growth falls in line with President Ivan Duque‘s campaign platform of building a robust “orange economy,” a term used to describe an economic strategy favoring creative and arts industries.

In recent years the investment company has drawn big names to the city including HBO and, most recently, Amazon.