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Cellphones are key to marketing for small firms: Google chief

Friday, August 19, 2016


Owners of small businesses in Central America probably don’t realize that their most powerful marketing tool is right in their pocket -- the cellular phone. So says a regional chief of Google.

Most of Central American cities are well served for Internet these days, while cel,lphone penetration is high. By combining these features, small firms can have a low-cost, readily available marketing tool, the expert says.

Full story in Spanish