Cellphones are key to marketing for small firms: Google chief

 

Owners of small businesses in Central America probably don’t realize that their most powerful marketing tool is right in their pocket -- the cellular phone. So says a regional chief of Google.

Most of Central American cities are well served for Internet these days, while cel,lphone penetration is high. By combining these features, small firms can have a low-cost, readily available marketing tool, the expert says.

Full story in Spanish