Central American garment industry follows Zara model

“Sportswear has been Guatemala’s area of specialty ever since the spike in cotton prices some years back sent manufacturers seeking alternatives. For women’s synthetic knit tops, Guatemala is top in the Central America region, according to Lucia Palacios.

“This category has increased in the last three years 20 percent,” she said.

But apart from product, Central America has been the welcome recipient of brands and retailers flocking to it for faster fashion. Everyone is trying to chase the Zara model, no matter how futile.

Source: Sourcing Journal Online