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Collective Tourism

Tuesday, September 17, 2013

After several years of slow growth, Central America's tourism industry is once again thriving.

The region should experience double-digit growth in 2013, following a first semester, which attracted 6.5 million visitors, according to the Central American Tourism Council.

The good news comes on top of a successful 2012, during which Central America welcomed just under 9 million visitors, a 7 percent increase on the previous year.

One of the main reasons for the sector’s improved performance is an effort by the tourism ministries of each country to promote Central America as a "multi-destination" region.

In recent years, the region’s countries have increasingly tended to make collective presentations to wholesalers, including joint promotions in the world’s main tourism fairs.

About 40 percent of tourists in Central America come from regional neighbors.

Another 40 percent comes from the United States and Canada, while the rest is divided between the rest of Latin America and Europe.