Costa Rica has the region’s best country brand

Costa Rica has the sixth best brand in Latin America, and - for the second year in a row – the best brand in the isthmus, according to the 2017-2018 Latin America Country Brand Report.

In Central America, Nicaragua for the second year in a row was last.

The Latin American leader is Argentina, which climbed one position.

The Latin American Country Brand ranks perceptions both in and outside a country (numbers in brackets indicate the position of each country in Latin America).

1. Costa Rica (6)
2. Panama (8)
3. El Salvador (17)
4. Honduras (18)
5. Guatemala (19)
6. Nicaragua (20)