Costa Rica to promote tourism in US movie theaters
The Costa Rican Tourism Board soon will be launching a new advertising campaign in 1,345 movie theaters across the United States and Canada to promote the country’s most important tourist attractions.
The board signed a contract with international advertising agency 22 Squared at a presentation with local tourism operators.
Screenings will continue through early 2014 in theaters in New York, Chicago, Los Angeles, San Francisco, Denver, Atlanta, Palm Beach, Dallas, Houston, and Montreal.
Source: Tico Times