Franchises in Guatemala earn $300 million a year

Guatemala has become the leading Central American market in franchises. Of the 350 franchises in the region, Guatemala has 300.

The franchises generate annual sales of $300 million and some 525,000 direct jobs.

Fast-food franchises are the principal type, accounting for 60 percent of the brands.

 

 

Original source (in Spanish): El Periódico