Guatemala BPO industry held back by perception

Guatemala’s emergence as a choice nearshore BPO location is happening, but it’s happening slowly.

Since throwing its hat into the ring ten years ago, the country is still held back by a population that views BPO as a bad industry to work for, and a government that lacks the motivation to change that, despite being one of the best-positioned Central American countries to capitalize on nearshore demand.

Source: Nearshore Americas