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Guatemala launches new drive to boost tourism

Tuesday, April 9, 2013


The Guatemalan Tourism Institute will increase advertising the country as a destination for foreign visitors with the aim of boosting the economy.

The markets of the United States, Canada and Mexico, as well as El Salvador and Honduras, are the primary areas for promoting Guatemala as a vacation destination.

The tourism plan for 2013 includes strengthening different tourist sites and positioning the Central American country "online" since 95 percent of the travel decisions made by prospective tourists are done via the Internet.

Source: Efe