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Guatemalan brewery signs deal with SABMiller

Tuesday, December 10, 2013


Guatemalan brewery Cervecería Centro Americana announced a distribution agreement with SABMiller.

The deal is for the distribution and sale of the MIller Genuine Draft brand, which is set to enter the Guatemalan market in January.

With the new brand, Cervecería Centro Americana is hoping to boost its premium beer market share in the country between 15 and 20 percent.



Source (in Spanish): El Periódico