Honduran startup aims to conquer augmented reality

Picture yourself reading a magazine. Now imagine that the page comes alive, playing jingles and displaying images and videos as you read. This is the world of augmented reality marketing, and it’s a world that one startup in Honduras is looking to conquer.

“Companies often publish print advertising in magazines or newspapers, but can never know the metrics about the audience – nobody can track who has read the advert,” explained Richard Merren, one of the co-founders of Aurem, an eight-man development studio. “With AR, anyone who views the print ad through their camera will be tracked in real-time, giving clients a clear picture of the ad’s success.”

Source: Nearshore Americas