Interbrand aims to put El Salvador on the map

El Salvador has been given a new national brand, which looks to promote the country as a tourist destination and a growing global economy.

Consultancy Interbrand has worked on the brand strategy for the country in Central America, as well as designing a new visual identity for it. The consultancy’s Mexico office was commissioned to work on the project after winning a design competition held by the El Salvador government and its promotion agency.

Source: Design Week