Juan Valdez opens first Miami franchise

Juan Valdez, the coffee brand backed by the Colombian Coffee Growers Federation, is opening franchised cafes in Florida in a fresh attempt to challenge Starbucks on its home turf.

The first store opened Monday in downtown Miami and four more will be added in the area by year-end, according to Hernan Mendez, chief executive officer of Procafecol, the company that oversees the Juan Valdez brand.

Within five years, Procafecol is planning 60 of the new stores in Florida.


Source: Bloomberg