McCann and allies win Guatemala country brand

Regional de Comunicaciones was unanimously acclaimed as winner of the tender to choose a country brand for Guatemala.

The winner represents an alliance of the Guatemalan member of the McCann World Group; London-based FutureBrand with a portfolio of Latin American projects, including a particularly successful Peru country brand; and QRI Consulting, also based in London and a specialist in research on similar projects.

Second place in the tender was taken by Wurmser Ogilvy & Mather, the Guatemalan partner in Guatemala Ogilvy & Mather Worldwide.