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Mexico's Herradura sees sales doubling in China

Monday, September 16, 2013


Mexico's Casa Herradura seeks to take full advantage of a new accord that allows Mexico to export premium tequila to China.

The opportunity as potential of generating sales of up to $300 million for the company, double that of its Mexican sales.

The company is part of U.S. multinational Brown Forman, which reports global sales of some $3.7 billion.




Source (in Spanish): El Financiero