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Nicaragua's Flor de Cana rum pays healthy dividends

Tuesday, June 30, 2015


Marxism sounds like an unlikely marketing tool for a prestige product. But it was a decade of revolutionary socialism that enabled Nicaragua's Flor de Caña to leap into the international ultra-premium rum spotlight.

The family business had been producing rum for nearly a century when Nicaragua’s Sandinista government nationalized foreign trade, including rum exports, after coming to power in 1979.




Source: Financial Times