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Panama tourism advertising campaign delayed

Friday, September 30, 2016


It has been almost two months since Panama’s Cabinet Council approved the recruitment of the American advertising agency VML to handle an international campaign promoting Panama as a tourism destination, but the company still has not signed the contract.

Gustavo Him, administrator of the Tourism Authority, said that the legal team of the agency, is still reviewing the deal, which is for two years and $20 million.

Source: La Prensa