Panama wants to replicate Costa Rica's pineapple success
Costa Rica is currently the world's largest pineapple exporter, largely thanks to a solid public-private partnership and marketing strategies based on business intelligence information.
Last year, the country exported $873 million of this tropical fruit, which is grown on nearly 43,000 hectares, an area which has more than doubled in the last ten years.
Meanwhile, the situation in Panama is almost completely the opposite, even though Panama is known for having one of the sweetest pineapples in the world. Last year, Panama devoted about 2,900 hectares to pineapple crops and pineapple exports fell from $21 million in 2015 to $14 million in 2016.
But Panama aims to copy Costa Rica’s success by achieving good organisation and a smooth communication with business groups.
Source: Fresh Plaza