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Walmart and Gessa in duel for Costa Rican high-end

Monday, April 15, 2013

Supermarket chains Gessa and Walmart are struggling to gain ground in the segment of high-income customers in Costa Rica, a niche market so far dominated by Automercado.

Gessa will launch its premium Saretto Supermarket format, a shop it bought in 2012, once again in late May. "We'll give Saretto a makeover this year and in 2014 we will begin expanding the brand," said Elizabeth Chacón, manager of corporate relations.

Meanwhile, Walmart is still in the process of converting its Mas x Menos store aimed at more affluent customers. The multinational has renovated 17 of its 29 local stores, as part of its Revolution program.

Source: Fresh Plaza