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Anheuser-Busch InBev aims for an invasion of Budweiser in Central America

Monday, July 4, 2011

US-based Anheuser-Busch InBev, the world’s largest brewer, has introduced its signature Budweiser beer in Guatemala, with a view to conquering markets throughout Central America.

Budweiser is being launched in Guatemala with massive promotion. Later will come similar offensives in El Salvador and Nicaragua. As of this week Budweiser is being distributed in the 100,000 sales points operated by Cabcorp, Central America’s leading soft drinks maker and the ally of Anheuser-Busch InBev.

Original source (in Spanish): Notimex