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ATT begins rebranding of services in Mexico

Tuesday, August 25, 2015

Months after acquiring two Mexican mobile-phone companies for around $4.4 billion, U.S. telecommunications giant AT&T Inc. is beginning to rebrand its services in the country, a process that should take through the end of next year, company officials said Monday.

AT&T bought Grupo Iusacell and NII Holdings Inc. unit Nextel Mexico following changes in Mexican laws and regulations that gave rivals advantage to compete against dominant carrier América Móvil, such as zero charges to complete calls on the América Móvil network.

Source: Wall Street Journal