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Audi plant in Mexico sets global challenge to BMW

Thursday, April 19, 2012


Audi, the world’s second-biggest luxury-car manufacturer, will build the Q5 sport-utility vehicle in Mexico for the global market in a bid to challenge BMW as industry leader.

The Mexican factory, which will begin operating in 2016, will initially have capacity for 150,000 Q5s a year and will cost considerably less than 2 billion euros ($2.6 billion) to build.

Audi, owned by Volkswagen, will join German competitors BMW and Daimler’s Mercedes-Benz unit in making SUVs in North America for delivery worldwide.


Source: Bloomberg