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Cervecería Nacional and Barú Panamá profit from advertising their beers

Thursday, September 30, 2010

Breweries in Panama appear to have boosted sales thanks to millions of dollars in advertising.

From 2006 to the present, monthly consumption of beer in Panama rose by 4.4 million liters, or 53 million liters a year.

In order to achieve these sales, the two major breweries, Cervecería Nacional and Cervecería Barú Panamá have invested not only in advertising but in new plant and machinery.

Original source (in Spanish): La Estrella