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China’s Tsingtao beer plans launches in Guatemala, El Salvador and Honduras

Wednesday, June 9, 2010

With a low-key publicity campaign, China’s Tsingtao beer is set to launch restaurant and deli sales in Guatemala late this year.

The beer’s distributor, Impromo, also aims to launch sales of El Salvador and Honduras.

Tsingtao is following on the footsteps of Russia’s Baltika beer, which was launched last year by Grupo Pivo in 2009. Baltika is now on sale of Panama, Costa Rica and El Salvador.

Original source (in Spanish): El Periódico