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Colombia's Postobon cleared to brew and sell Heineken

Thursday, February 12, 2015

Colombia's financial regulator has approved a deal under which local soft drinks maker Postobon will produce and sell Heineken beer in the Andean country through a partnership with Heineken's affiliate in Chile, the Compañía Cervecerías Unidas.

The move by the two companies, including construction of a factory to brew and bottle the Dutch lager, will increase competition in Colombia's beer sector, the regulator said, especially considering Postobon's large distribution network.

Source: Reuters