Colombians grow amazing coffee. Finally, they’re drinking it
For decades, this South American nation harbored a dirty little secret. In the land of Juan Valdez and his mule, Conchita — the fictional characters from advertisements who have hooked the world on rich mugs of Colombian coffee since the 1950s — it was nearly impossible to get a good cup of Joe.
But globalization is changing that — specifically a wave of well-traveled Colombian entrepreneurs who, along with a number of foreign investors, are upping the quality of domestic coffee roasting and brewing. Together, they are fomenting a revolution in Colombia’s coffee-drinking culture.
Source: Washington Post