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Colombians grow amazing coffee. Finally, they’re drinking it

Monday, October 23, 2017

For decades, this South American nation harbored a dirty little secret. In the land of Juan Valdez and his mule, Conchita — the fictional characters from advertisements who have hooked the world on rich mugs of Colombian coffee since the 1950s — it was nearly impossible to get a good cup of Joe.

But globalization is changing that — specifically a wave of well-traveled Colombian entrepreneurs who, along with a number of foreign investors, are upping the quality of domestic coffee roasting and brewing. Together, they are fomenting a revolution in Colombia’s coffee-drinking culture.

Source: Washington Post