Costa Rica aims for new look and strategy throughout Central America

Costa Rica-based retailer Grupo M is to be known as Grupo Monge, with a new commercial image and corporate strategy.

The group has 355 stores throughout Central America that range a wide range of brand names.

Monge’s first store outside of Costa Rica was in Nicaragua in 2000, followed shortly by Honduras.

Original source (in Spanish): Elsalvador.com