Costa Rica country brand surges in regional ratings

A recent evaluation of the country brand “Essential Costa Rica” found that its equity jumped 12 spots as a tourism destination and five in the trade and investment destination categories of the Country Brand Ranking 2017-2018.

Costa Rica ranked 9th in the continent and 46th in the global ranking, “which is an incredible twelve-position leap” from last year, when it was 58th, the study noted, adding that it is the fastest growing in the Americas.

Source: Tico Times