Costa Rica is best country brand in Latin America, according to a global survey of nations by FutureBrand
Costa Rica is tops of the 19 Latin American countries in FutureBrand's global study of country brand strength.
The FutureBrand study measures awareness, familiarity, preference, consideration, advocacy and active decisions to visit or interact with a place.
The top ten country brands in the world are: Canada, Switzerland, New Zealand, Japan, Australia, United States, Sweden, Finland, France and Italy.
Original source: Inside Costa Rica