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Costa Rica offers 'Only the Essentials'

Tuesday, September 3, 2019

Costa Rica hopes to drive more U.S. and Canadian tourism to the country with a new international marketing campaign titled “Only the Essentials.”

Over the next two years, Costa Rica’s Tourism Board will brand the country as “an opportunity to connect with the essence of life: nature, well-being, culture and adventure” in major markets across North America, the Tico Times reports.