Costa Rica's most popular newspaper boosted by cheesecake and flying saucers

Cheesecake, flying saucers and money. That is the formula for nthe success of La Teja, which in five years has toppled Diario Extra from its perch as Costa Rica's most popular newspaper.

La Teja combines curiosity, familiarity with its mass audience, and popular speech patters.

Mos of the readers are from the lower middle class, which makes it attractive for adverstisers.



Original source (in Spanish): La República