Costa Rica tourism keeps on winning

Last year, the Costa Rican Tourism Board launched “Only the Essentials,” a worldwide tourism campaign meant to brand the country as “an opportunity to connect with the essence of life: nature, well-being, culture and adventure.”

The campaign has been a success. Tourism is “one of the main engines of the country’s economy,” the tourism board says, comprising 9 percent of all the nation's jobs, the Tico Times reports.