Friday, October 23, 2020

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Costa Rica tourism keeps on winning

Thursday, January 2, 2020


Last year, the Costa Rican Tourism Board launched “Only the Essentials,” a worldwide tourism campaign meant to brand the country as “an opportunity to connect with the essence of life: nature, well-being, culture and adventure.”

The campaign has been a success. Tourism is “one of the main engines of the country’s economy,” the tourism board says, comprising 9 percent of all the nation's jobs, the Tico Times reports.