Costa Rican firms back Pokémon GO

The Pokémon GO phenomenon has been hitting Costa Rica for three weeks now, and several companies, including Taco Bell and Pizza Hut, are cashing on its popularity with clients.

“We want to make the most of the app’s boom in order to reward customers without obliging them to make a purchase,” said Ericka Salmerón, marketing director of Taco Bell Costa Rica.

Full story in Spanish