Grupo Exito braces for competition in Colombia with Amazon
Latin American retail giant Grupo Exito recently revealed an online strategy to confront competition in its local Colombian market, where sales are increasingly moving into the digital realm.
The retail group president, Carlos Mario Giraldo, said that he is acting now in anticipation of Amazon’s arrival in the country.
So far, Amazon has not made a massive push into South America, but it is showing signs of movement.
Source: Finance Colombia