Guatemala launches plan to raise tourism profile

In order to achieve greater visibility of Guatemala as a Central American destination in the international market, the Guatemalan Institute of Tourism, Inguat, recently presented the Strategic and Marketing Plan 2013-2017.

Pedro Duchez, Inguat director, said that this plan is looking for greater visibility to Guatemala and it will be based on the Internet to promote the country, to promote the sector growth.

Because of the economic crisis, the Inguat will decrease its activities and investments to attract European tourists this year.


Source: Tourism Review