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Guatemala’s real-estate developers no longer sell homes but lifestyles

Friday, July 15, 2011

Competition among developers of housing projects has changed radically in Guatemala.

Nowadays they sell a lifestyle, including social clubs, gyms, swimming pools, and spas.

One leading developer, Spectrum is offering its Cumbres de la Arboleda development at prices of between $130,000 and $159,000 as part of a social club concepts. Other companies offer a country-club lifestyle.

Original source (in Spanish): El Periódico