Guatemalan produce industry celebrates ‘Beyond Expectations’ brand

The Guatemalan produce industry last month celebrated its 30th year participating in the Produce Marketing Association’s Fresh Summit convention, with a renewed focus on emerging products and a new industry brand “Beyond Expectations”.

Agexport Guatemala manager Paola Alvarez was whether the new brand could also be beyond bananas, for which Guatemala is the world’s fifth-largest exporter. “Yes, it’s a lot more than bananas,” Alvarez joked.

Source Fresh Fruit Portal