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Guatemalan produce industry celebrates ‘Beyond Expectations’ brand

Wednesday, November 1, 2017

The Guatemalan produce industry last month celebrated its 30th year participating in the Produce Marketing Association’s Fresh Summit convention, with a renewed focus on emerging products and a new industry brand “Beyond Expectations”.

Agexport Guatemala manager Paola Alvarez was whether the new brand could also be beyond bananas, for which Guatemala is the world’s fifth-largest exporter. “Yes, it’s a lot more than bananas,” Alvarez joked.

Source Fresh Fruit Portal