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Hard times spell low-cost formats for retail chains

Wednesday, June 30, 2010

After a tough year for consumers, leading Costa Rican supermarket chains are aiming for growth in low-cost formats.

Each of the leading chains has several brands. Walmart has Hipermás, Más x Menos, Palí and Maxibodega. The latter two are in the low-cost bracket.

Palí and Maxibodega have traditionally been located in lower middle- class areas, but are now gaining ground in upscale neighborhoods.

Original source (in Spanish): La República