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Ibope Time Panama reports surge in advertising spend

Thursday, October 21, 2010

Panama’s advertising market is growing rapidly.

According to a report from Ibope Time Panama, through August of this year, advertising spend came to $284.6 million, a 14.5 percent increase on the same period of last year.

Over the same period, the spend came to $210.1 million; in 2007 it was $202.8 million, and in 2006 it was $173 million.

Advertising on television lead this year’s figures with $194.6 million of the total, a $34 million increase over a year earlier.

Original source (in Spanish): La Estrella