Ikea eyes Mexico and Colombia in quest to dominate world furnishings
Wednesday, October 11, 2017
Sweden’s Ikea is planning to enter South America and expand in Southeast Asia in its quest to dominate the world’s home furnishings market.
The company is seeking room to grow after focusing its most recent expansion mainly on China and Russia. Ikea has more than 400 stores in 49 markets across Europe, North America, the Middle East, Asia and Australia.
Chile, Colombia, Mexico and Peru are among the first countries Ikea may enter in Latin America.