India’s TVS launches motorcycle sales drive in Central America

India-based motorcycle manufacturer TVS MotorBSE is jump-starting market expansion in five countries in the Central American region by taking the local partner route for distribution.

TVS has been present inthe region but with insignificant volumes. However, it sees vibrant demand in Guatemala, Honduras, El Salvador, Costa Rica, and Nicaragua.

It is partnering with Masesa, a 17-year-old closely held company that now has deep roots in the Central American distribution space, which TVS will leverage by opening 500-600 exclusive outlets in the next 12 months.

Source: Economic Times