Local fairs are major way in which region’s small firms get to be known
Events such as the Juniana Fair, a very popular event in San Pedro Sula, Honduras, attract thousands of visitors and are one of the best shop windows for the small companies of Central America.
Smal businessmen go from fair to fair throughout the region.
One of their main aims it to meet with the public, make their products known, and seal deals and establish contacts.
Original source (in Spanish): La Prensa