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Low-cost brands gaining market share in region

Friday, February 14, 2014

Low-cost brands are beating premium brands in sales in Central America, a study by Kantar Worldpanel revealed.

Low-cost brands currently have a 57 percent market share in the region.

The change comes after a slow-down in consumer spending, from a 7 percent growth in 2012 to 1 percent last year.

Source (in Spanish): El Periódico