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Mexican soccer sponsors face losing millions

Wednesday, October 16, 2013

If Mexico fails to reach the World Cup for the first time since 1990, it would be a costly failure for the country's national soccer federation, the players and numerous sponsors and businesses.

According to the U.S. business and technology website Business Insider, Mexico sitting out next summer's tournament in Brazil could result in $600 million in lost TV, merchandise and sponsorship revenue.

Coca-Cola, Wells Fargo, Allstate, Visa and Anheuser-Busch all have sponsorship deals with the Mexican team based on the assumption that they'd be participating in Brazil 2014.

Source: Los Angeles Times