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Mexico aims to revamp ailing travel industry

Wednesday, March 27, 2013

Two things were abundantly clear from the day one of Mexico's Tianguis Turístico, the largest travel trade show and conference in Latin America, held in Puebla last week.

First, the shift in emphasis from the sun-and-sand destinations that have lured the bulk of visitors to the country to the often overlooked interior repositories of history and culture continues apace under the new administration of Enrique Peña Nieto and his secretary of tourism, Claudia Ruiz Massieu.

Second, Mexico isn't sitting around waiting for US tourists to overcome their fears that stepping foot in Mexico means instant death.

Source: SFGate