Mexico's digital market to grow 40 percent this year
Mexico's digital market will end the year with a growth of between 35 to 40 percent and worth $450 million, according to Pablo Slough, general director of Google Mexico.
Slough said that while traditional media continues to dominate, with yearly earnings of $7 billion, the digital market has started to take some of the market share.
Small and medium enterprises have benefitted with the low prices digital media offers in terms of producing marketing campaigns.
Source (in Spanish): El Financiero