New Costa Rica tourism campaign is natural choice

“Costa Rica: My choice, naturally” is the new campaign to be launched today by the Costa Rica Tourism Board along with the World Tourism Organization and CNN International.

“This is a campaign that appeals to the senses, inspirational and aspiring, which shows Costa Rica as a destination that generates authentic travel experiences and that provide in the visitor a feeling of wellness”, a spokesman said.

The new image involves an investment of $1.8 million by tourism board; the overall cost is estimated as $6.5 million.

Source: The Costa Rica Star