New Costa Rica tourism campaign promotes flora and fauna in US and Canada

Even after a record year of tourist arrivals, the Costa Rican Tourism Board is amping up the promotion of the nation's flora and fauna in the US and Canada. 

The board is using billboards, advertising spots and subway stations in the US and Canada to keep its biggest market interested in Costa Rica.

The numbers released by the board this month revealed a record-breaking 2,099,829 tourists in Costa Rica last year.

Original source: Tico Times