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Newspaper group Metro International launches franchise in Guatemala

Tuesday, February 1, 2011

Metro International, the international newspaper group, announced that it has entered into a joint venture and franchise agreement in Guatemala with Grupo de Emisoras Unidas, one of the leading media groups in Guatemala.

A new edition of Metro, under the brand name Publinews was launched today in Guatemala City.

Guatemala is the first step in Central America and will be used as a hub for future expansions in the region.

Original source: Marketwire (press release)