Newspaper group Metro International launches franchise in Guatemala
Tuesday, February 1, 2011
Metro International, the international newspaper group, announced that it has entered into a joint venture and franchise agreement in Guatemala with Grupo de Emisoras Unidas, one of the leading media groups in Guatemala.
A new edition of Metro, under the brand name Publinews was launched today in Guatemala City.
Guatemala is the first step in Central America and will be used as a hub for future expansions in the region.
Original source: Marketwire (press release)